Peabody Essex Museum
Redesigned trademark and branding for the well-known museum.
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With the prior mark feeling outdated and formal, along with new renovations of the museum giving it a modern look. I wanted their redesigned logo to reflect their changes
The first iteration of the new logo was a mark, which derived from replication the glass ceilings that resemblance a ships under-belly which was most likely due to the history of the museum being a nautical museum. It was a semi folded triangle with an upwards sloped line.
This mark was too abstract for the museum’s ideas and representation. During the same time, I changed the name of the museum to Peabody Essex. From there I wanted to form the “p” and “e” into a type mark.
The “p” was cut horizontally to create a scoop and become the foundation of the mark, while the “e” could rest upon the letter. The bottom line of the “e” was extended to create balance. The top portion of the “e” only went half way so it wouldn’t reflect the “p” completely.
The first iteration of the new logo was a mark, which derived from replication the glass ceilings that resemblance a ships under-belly which was most likely due to the history of the museum being a nautical museum. It was a semi folded triangle with an upwards sloped line.
This mark was too abstract for the museum’s ideas and representation. During the same time, I changed the name of the museum to Peabody Essex. From there I wanted to form the “p” and “e” into a type mark.
The “p” was cut horizontally to create a scoop and become the foundation of the mark, while the “e” could rest upon the letter. The bottom line of the “e” was extended to create balance. The top portion of the “e” only went half way so it wouldn’t reflect the “p” completely.
Preliminary Presentation (booklet)
